How to Write Effective Seasonal Content

While in the SEO world, most people strive to make evergreen content, a seasonal article could be the thing to set you apart. Seasonal content is content could be for a season, a holiday, or a particularly busy time of the year for your business. With the holidays around the corner, you may be tempted to write content revolving around this festive season. Here is how you can make your seasonal content the most effective.

 

Remember the advantages

Even though seasonal content isn’t relevant all year long like evergreen content is, it still comes with its own advantages. The content will likely have less content, helping your website or blog reach more new visitors. It’s also useful for targeting specific keywords related to your chosen season and it can build your brand’s expertise in that area. This is particularly helpful if you offer a product or service that is specific to that season or holiday. Keep this in mind as you develop your content.

 

Pay attention to headlines

The headlines of your articles are the most important feature–with seasonal content as well as evergreen. Use the headline to strategically place seasonal keywords that will help you rank higher in searches. The headline can make or break your SEO, so don’t treat them lightly.

 

Build on Previous efforts

Even though seasonal content may not be relevant all year, you can still reuse or build upon the content you wrote last year. After all, each holiday or season is an annual event. Instead of launching a new seasonal content strategy every year, reexamine your strategy to build on the work you did last year.

 

Notice the competition

Take a close look at how your competition is treating seasonal content. Not every industry benefits from seasonal content, so see what they’re doing. Take note of what they’re not writing about, it could provide an opportunity for you. If your competitors seem to have a lockdown on a given seasonal niche, it may not be worth the pursuit. One of the greatest advantages of seasonal content is its low competition, so if that advantage is made irrelevant, its power significantly wanes.

 

Target your keywords carefully

As always, do your due diligence when it comes to keyword research. Seasonal keywords spike in traffic for short periods of time, so it’s important to notice patterns in traffic and competition from year to year. Optimize your articles and headlines accordingly, otherwise it will just be a waste of time. If you had a seasonal content strategy last year, look at tracking for those articles to see what search terms lead visitors there. Get specific, and you will be rewarded.

 

A strong seasonal content strategy can be a great way to reach new potential customers and establish yourself as an expert in a niche market. With these tips, your seasonal articles can be just as effective as your evergreen ones!