Is your social media strategy not working as planned? Or are you not sure where to begin? If you’re disappointed in the likes (or lack thereof) on social media, don’t get discouraged. According to a study by Duke University, 63% of social media marketers thought their strategy was neutral or having a negative effect on their customer base.
The best way to improve your social strategy is first to figure out what’s going wrong. Otherwise, where will you start? There are four common mistakes people use in their social strategy, so read on if you’ve fallen victim to them.
Not targeting toward your audience
Just posting on social media is not enough. Your posts need to be targeted to your audience, so you know it’s something they’ll be interested in. Create your campaign while catering to your audience’s specific wants and needs. If you think your audience is everyone on the planet – you’re wrong. Get specific and think about who will really use your product or service. Then create content (blogs, images, video) that fits them!
Being too salesy
Sure, you want to promote your business on social media. But if that’s all you’re doing, people will get turned off and will make it nearly impossible to attract a new customer base. A social media golden ratio that you might consider following is 30/50/10 – 30% original content, 60% curated content, and 10% promotional content. There is certainly wiggle room in these number, but it’s a good goal to aim for. Curating, sharing, re-tweeting, and promoting content other than your own allows you to promote your brand and generate quality leads without being annoying about it.
Not posting consistently
You might start your strategy by posting all the time, but eventually you peter off. Maybe you were disappointed by the results you were getting, got busy with your business, or just forgot about it. Whatever it is, you need to get back on the wagon. It may be disheartening to post all this content out into a silent world, but eventually, you will see results.
Not engaging your audience
People don’t want to interact with a brand that seems distant. Make sure you’re part of the digital conversation by responding to comments, asking questions, and generally interacting with your audience. If you don’t have time to do this, make sure you delegate to someone who does.
Focusing on only one network
Most people have an average of 5 or more social media platforms that they check regularly. By only creating an account on one or two, you’re cutting yourself off from a huge group of potential customers. Aim for having active accounts on 3-4 networks. But remember our earlier tip about consistency – don’t start a bunch of profiles that just sit empty and silent.
If you feel like your social media strategy could use some work, try following these tips for a few weeks and see what happens. It’s important to remember that social media is a long game. One post isn’t going to instantly grow your following (unless you miraculously go viral, but don’t count on it). Keep posting great, target content, and eventually you will see results.