Ah, it’s that time of the year again. New years resolutions. Love them or hate them, you can’t deny they can be a great way to kick start your year and reflect upon what you want to change about years past. The best way to make your resolutions stick is to think about them in tangible ways. “I’m going to get fit” is not a realistic goal. But aiming to walk for 30 minutes a day or take your favorite exercise class three times a week breaks it down into tangible pieces. Your business resolutions should look the same way! Here are four resolutions you should consider for yourself and your business in the new year.
Resolutions are really just goals, after all. Look back at your business from last year and really think about how you want to improve. Evaluate your finances, sales, customer communications, and how your product/service works and is received by customers. Try setting one goal per quarter and make that goal something that will help drive your business forward and add a new value. These big goals will give u something to focus on other than reality television.
Once you have those big goals, break them into smaller steps. Work backward to determine what you need to do to reach your goal. Having clear steps for yourself to complete these goals will make them less overwhelming.
Get social and build a network!
You might work for yourself, but that doesn’t mean you have to be in it alone. Find networking groups for entrepreneurs in your area or industry. Focus on making genuine connections with like-minded people. Stop focusing on what you can get from them, just make friendships! Attend a conference to meet potential business partners. Communicate with industry leaders on social media to make connections. If you have a Facebook, Twitter or LinkedIn account that is dormant, spend the next year being active and optimizing these channels.
Educate yourself and stay updated
Every day, read a few articles about your industry to stay up to date. Subscribing to newsletters for your industry or even just general entrepreneurship is a great way to get you motivated and educated. You should be an expert in your industry, so take small efforts to become one! You might even be able to share your knowledge in a book or use it for blog posts.
Learn everything you can about the technology surrounding your business, even if its not directly related to your job. It will likely come in handy when you need to recruit new employees, or could even shine a new light on a different area of your business. If you’re new to the startup world, educate yourself on funding, tax law, and other relevant topics.
Take time for yourself
Lastly, remember to take time to relax this year! Get out of the office, get some exercise, and create a life outside of your business. Focus on making your few work hours as productive as possible, so you can unplug and unwind after work. Constantly stressing about your business will only stress you out, so don’t get to that point!
Happy new year from Code 204. If your business could use a kick start on digital marketing or strategy, we would be happy to help.