You may have noticed that it’s tough to build an audience on Facebook. Unlike other platforms like Instagram or Twitter that make it easy for consumers to find your page based on hashtags or liking similar pages, organic growth is more difficult on Facebook. Even if you do have fans, Facebook has been steadily decreasing the reach of Business pages. On average, only .5% of your fans might see your content! So just posting and hoping people will see it does not cut anymore. It’s time to try some Facebook ads.
The best thing about Facebook advertising is that it works with any budget. With only $50 you could reach 5,000-10,000 people in your specific customer demographic. You select how much you want to spend, and for how long you want to run the ad. The low budget makes it super similar to do some AB testing and see what ad format works best for you (more on that later).
Facebook allows you to get super specific with your ad targeting. You can select locations, gender, age, job type, interests on Facebook, and more. Take the time to narrow your audience targeting to ensure your ad will appear where the people you want to see it will be. You can even create custom audiences of people who have already visited your site – or exclude them from your ads altogether.
The Facebook ad platform is also very simple, allowing anyone to create an ad in just a few minutes. Are you ready to reach the billions of people who spend 1.72 hours average on social media a day? Here’s how to get started.
To create a Facebook ad you need a Facebook business page. If you don’t have one set up, look through the blog to find instructions on how to do that best.
It’s important to know the purpose of your Facebook Ad before you decide on a budget for advertisements. Understand whether the aim is to increase for brand awareness, conversions, video views, etc. Keep this in mind when you decide you choose an objective for your ad.
To create your ad, head to the Facebook Ad Manager.
First, Facebook will ask what your objective is. Do you want to send people to an event page, to your website, or do your physical store location? Select the option that’s best for you and your business.
Next, select your audience. As mentioned earlier, it’s important to get specific. Take the time to customize your audience, and every dollar you spend will be more productive.
Now it’s time to choose your budget. The ad budget you set is the maximum amount you want to spend. You can do a daily budget, or a lifetime budget.
Now you get to design your ad! Choose your images, headline, body text, as well as placement of the actual ad. Make sure you use a colorful, interesting photo that grabs attention. Be sure to follow Facebook’s rules for image size and sharing images with text.
Your ad is done! Keep track of it in the “Reports” section of the ad manager. Switch up your ads frequently and see what works best! If you need more guidance with your digital marketing strategy, please contact us for a quote.