Web design is the process of collecting ideas and aesthetically arranging them on electronic web pages. Web design is meant communicate certain principles for a specific purpose. Web design incorporates fonts, colors, layout, information architecture, user interface, site structure, navigation, and imagery.
Web design should be tailored to the user and the industry. If the website is for children, it will likely use bright colors, large font, and images. On the contrary, a professional website for physicians will convey a different message.
The web designer has the ability to understand what is needed to make a website functional and easy to use, but at the same time make it aesthetically appealing to the user. They must be able to be design-oriented, but with a technical knowledge and skill set.
Some web designers prefer to hand code pages (typing HTML and CSS from scratch), while others use an content management system like WordPress or Squarespace, which provides different website templates. The designer can then add content and additional design elements.
Successful web design can make all the difference for a business. If the site is outdated, difficult to navigate, or just too hard to read, potential customers will leave. Extensive testing needs to be done to ensure the site can be seen on all devices and monitors, as well as on different internet connection speeds.