If your business gets its customers or clients locally, you need local SEO. That could be a local restaurant, retail outlet, doctor, dentist or lawyer. If you have a physical address in a city and expect people to go there, you should be doing local SEO for that location.
Local SEO is focused on providing results that are relevant to a searcher based on their current location. Google has also recently indicated that one in three US mobile queries is now ‘local’ and 87% of people use their phone when on the go. Google also found that 95% of mobile users look up local information on their phones and the primary functions are calling or visiting a business.
Your business information needs to be easy to find – and consistent across the web to bring in local customers. Your local SEO will improve with a few small additions. One, is the creation of a Google Places local listing, which will show up in localized search results. Second, is to make sure any citation (place online that uses your company NAP – name, address, phone number) is all on the same page, in the same format as your local listing. And third is a high number of quality reviews, preferably on your Google Places page.
That is a great starting point to local SEO, but it takes much more than that to rank for your specific area, including on-site optimization, link-building, and more.