What is Graphic Design?

Graphic Design is the art and practice of planning and projecting ideas and experiences with visual and textual content. Graphic design is involved in the creation of everything from street signs to company logos to movie posters to websites. Graphic designers work with both text and images. They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a page or screen, including how much space each will have.


Graphic designers can be described as “visual problem solvers.” They communicate a message to the viewer using shapes, color, and layout. They help make information easy to understand, and pleasing to the eye. Whether it’s an important medical document or a fun postcard, a designer is key to making it work. They work closely with writers to determine what needs to be communicated, and how.

No marketing campaign or department is possible without a graphic designer. They help to make an organization recognizable by selecting color, images, or logo designs that represent a particular idea or identity to be used in advertising and promotions. They take these colors and logos to then design brochures, flyers, websites, coupons, business cards, and other marketing tools.