What is an Error 404?

An Error 404 message can spell trouble for an online business or website. It can cause frustration with visitors, and mess with your SEO. But what is it – and how can you fix it?

This error can come up as a few different phrases, including:


“404 Error”

“404 Not Found”

“The requested URL [URL] was not found on this server.”

“HTTP 404 Not Found”

“404 Page Not Found”


The 404 page can also be entirely customized by the owner of the domain. But however it shows up, it means the webpage you were trying to reach could not be found on the server. So either the URL was typed incorrectly, or the page no longer exists.


As the site-owner, don’t panic right away if you find Error 404s on your site. These are quite common, especially if you are constantly updating your website. First, reload the page, as sometimes the error comes up when the page is unable to load. Then make sure the URL was typed correctly. If it still doesn’t work, try opening the page on a different device. If it works there, clear the cache and the page should load on your device.


If you do indeed have a missing web page, it’s time to contact your webmaster, or if that’s you, get to work on fixing the pages. If the page did exist but has been deleted, redirect visitors to the home page or to a similar product. For more specific troubleshooting tips, contact our team to get your website fixed. Check frequently for 404 Errors to keep them at bay.