Digital marketing takes the principals of typical marketing – TV ads, billboards, flyers, etc. – and turns it on its head. It’s the promotion of brands via electronic media, which could be a website, social media, banner ads, videos, SEO, email, and more.
There are a few main forms of digital marketing, including:
Search engine optimization (SEO)
Search engine marketing (SEM)
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
But it doesn’t stop there – the skys the limit with digital marketing! It can include digital coupons, a viral video, apps, hashtags, ebooks, and more.
With digital marketing, customers have access to promotions from your company at all times – not just when your ad is airing on TV or when they drive by your billboard. Digital marketing also allows you to reach an incredibly specific audience. Instead of reaching a broad audience on a TV show or billboard, you can target those who visit a certain website, have certain preferences on social media, and more. You can also create specific image for your brand. With so many platforms for digital marketing, there are more ways to show what’s important to you.
Digital marketing also allows you to view the performance in real time – and adjust as necessary. You can respond to and initiate dynamic customer interactions – whether after a customer’s positive or negative experience with your brand. Digital marketing allows you to have a relationship with your customer like never before, and truly shape your promotions toward each specific consumer.