Imagine you’re a dentist. Someone goes to Google and types in “dentist in [your city].” Immediately, your dental website comes up. That person clicks on it, sees you offer dental cleanings, and picks up his phone to call you for an appointment. Now, imagine now only one person doing that, but hundreds, or thousands of people doing it.
This is not a too good to be true story. It happens every day for small business owners who have discovered how to achieve top rankings in local search.
How can you do the same?
Check out these 5 SEO tactics that have led many small business websites to the #1 spot on search engine results pages for keywords having to do with their services and products.
#1: Use Keywords People Put into Search Bars
Google’s algorithm looks for words and phrases to identify what a website offers. If you do not use keywords your target audience uses, Google won’t show your site to people who may want your services or products.
Do keyword research to find out which words and phrases you should use. Dedicated pages on your website to those keywords/phrases. Write about those topics, and Google will be more likely to rank your site higher in local search.
Don’t forget. You need to add in your city and state when you’re using those keywords. You’re targeting a geographical area, not the nation. Google needs to know that, or you’ll end up with a lot of people on your site that are from a place that is too far from your office building.
#2: Include Contact Information on All Pages
It may seem redundant to place your name, address, phone number, etc. on every page of your site, but it’s not since Google looks at each page individually. Each page you have is another listing in Google’s search engine results pages. The more pages you have, the more listings you have in Google, which means people will have an easier way of finding you.
#3: Google My Business Is Important
Google My Business is everything to local search. It’s like a big phone book of businesses in the area. Put yourself on the map by setting it up, and keeping it updated. This way people can find you when they do a keyword or category search. They can also find you on Maps. When people find your listing, they can click to go to your website, call you, or request directions.
#4: Pay Attention to Meta Titles and Descriptions
Meta titles and descriptions are what Internet users see when your website is on search engine results. Google will pull information from your site if you don’t provide your own, but those titles and descriptions hardly make sense.
Keep these tips in mind as you write them:
- Use the keywords you used on the page.
- Be sure the title doesn’t exceed 60 characters and the description doesn’t exceed 160.
- Include a phone number.
- Grab people’s attention, so they can’t resist clicking your site’s link.
#5: Use Local Schema Markup
There’s a reason Google has included this in Google Search Console. They believe it’s important, so you should too. Only a third of websites have local schema markup, so it’s an excellent way to get a leg up on your competition.
Not sure how to set it up? Search Engine Watch has a great guide that explains what it does and how you can use it to help you boost your local search rankings.
Ranking highly on local search results pages isn’t difficult. You just need to put the necessary work into it. Since many business owners are busy taking care of their customers, they turn to local SEO professionals.
If you’re looking to increase your local search ranking, so you can increase visibility in your town or city, contact me today. I would be glad to help you structure your site to put it in the best position possible for Google.